Clients & case studies

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“Simon has a wealth of experience and knows exactly what it takes to build a brand. He is clearly very strategic, visionary, honest, flexible and hardworking. He acts with integrity, challenged me effectively and delivered results from the outset. I would highly recommend Idea To Shelf.”

Tom Redwood, founder of Babese

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“Simon has a deep understanding of the FMCG trade and is adept at building trusted relationships with buyers. He is commercially savvy and brings great enthusiasm and creativity to the team. He is rigorous in his pursuit of sales opportunities and is a great person to represent your brand. He is an expert in his field, personable and has high integrity.”

Henrietta Morrison, founder of Lily’s Kitchen

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“Simon is an experienced facilitator and bridge between us and the retailer. His expertise in engaging the brand with the buyer is key for any growing business. He is excellent at maximising the market opportunity. Simon is a pleasure to work with and I would highly recommend his services.”

Elizabeth Jones, founder of Real Good Ketchup

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“I’ve been lucky to work closely with Simon. He has been instrumental in both helping get the Tea+ brand established and also on my personal development within the world of FMCG. In particular, his help and knowledge on trade negotiation and routes to market have helped me significantly in winning our first major retail accounts.”

James Dawson, founder of T-plus