Welcome to
Idea to shelf
From strategic planning to commercial negotiations, market implementation through to exporting. Hands on and non executive support…tailored to you!
Idea To Shelf is a specialist consultancy focused on helping small-to-medium high-potential FMCG brands successfully bring a product to market and develop fast-track growth in a fiercely competitive sector.
We partner with entrepreneurs right from day one to help them overcome the high hurdles of creating, launching and then fast-tracking the growth of their brands to ensure they are best placed to successfully scale and sustain profitable growth, before (at the right time) planning effectively for a successful exit. To date, we’ve helped more than 60 brands across Food & Drink, Non Food and Health & Beauty to launch or scale. From healthy snacking to pet food, diet plans to femcare.
Idea To Shelf will provide you and your business with tailored strategic support and become an integral part of your team. We’ll guide and help you with everything you need bespoke to your brand, including securing investment, retailer and supplier negotiations, trade strategy, selecting the right brand agency to coordinating supply chains. With our knowledge and experience in the industry, combined with your passion to see your brand succeed, together we’ll make sure your brand thrives rather than merely survives.
For those of you already further along the journey and ready to scale your business international, there’s Idea To Export – bespoke strategic support to take full advantage of ‘Global Britain’.
…to being on the shelves?
What we do
Idea To Shelf has helped a diverse range of small-to medium sized FMCG companies in both Food and Non-food. We have experience working across a wide variety of sectors whether chilled, ambient or frozen.
Launching a brand successfully in each sector requires a particular and careful approach – Idea To Shelf can help you with this. If you’re at the start of your brand’s journey, one of the critical priorities is creating a brand and building a trade strategy, with key milestones to help you to achieve your aims on time. If you’re already further along this road, then we can be the wall you bounce your ideas off – we can help sense-check your plans and ensure success.
Ways We can Help
Creating strategy &
fund raising support
- – Business planning
- – Creating pitch decks
- – Introduction to investors
- – Forecasting
- – Cashflow management
Commercial
- – Building trade strategy
- – Trade marketing
- – Trade presentations
- – Sales activation & planning
- – Export planning to trade
Supply chain
- – Finding a supplier, logistics
- – Finding a warehouse
- – Negotiations with supplier
- – Legal support (connections)
- – Registering products
Mentoring & 1:2:1 support
- – Critical path building
- – Time management
- – Workshops
- – Business coaching
- – Recruitment
Founder of Idea To Shelf