Idea To Shelf is a specialist consultancy focused on helping small-to-medium high-potential FMCG brands successfully bring a product to market and develop fast-track growth in a fiercely competitive sector.

We partner with entrepreneurs right from day one to help them overcome the high hurdles of creating, launching and then fast-tracking the growth of their brands to ensure they are best placed to successfully scale and sustain profitable growth, before (at the right time) planning effectively for a successful exit. To date, we’ve helped more than 60 brands across Food & Drink, Non Food and Health & Beauty to launch or scale. From healthy snacking to pet food, diet plans to femcare.

Idea To Shelf will provide you and your business with tailored strategic support and become an integral part of your team. We’ll guide and help you with everything you need bespoke to your brand, including securing investment, retailer and supplier negotiations, trade strategy, selecting the right brand agency to coordinating supply chains. With our knowledge and experience in the industry, combined with your passion to see your brand succeed, together we’ll make sure your brand thrives rather than merely survives.

For those of you already further along the journey and ready to scale your business international, there’s Idea To Export – bespoke strategic support to take full advantage of ‘Global Britain’.


How do you get from a great idea…
…to being on the shelves?
What we do

Idea To Shelf has helped a diverse range of small-to medium sized FMCG companies in both Food and Non-food. We have experience working across a wide variety of sectors whether chilled, ambient or frozen.

Launching a brand successfully in each sector requires a particular and careful approach – Idea To Shelf can help you with this. If you’re at the start of your brand’s journey, one of the critical priorities is creating a brand and building a trade strategy, with key milestones to help you to achieve your aims on time. If you’re already further along this road, then we can be the wall you bounce your ideas off – we can help sense-check your plans and ensure success.

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What We Do

Ways We can Help

Creating strategy &
fund raising support
  • Business planning
  • Creating pitch decks
  • Introduction to investors
  • Forecasting
  • Cashflow management

  • Building trade strategy
  • Trade marketing
  • Trade presentations
  • Sales activation & planning
  • Export planning to trade

Supply chain
  • Finding a supplier, logistics
  • Finding a warehouse
  • Negotiations with supplier
  • Legal support (connections)
  • Registering products

Mentoring & 1:2:1 support
  • Critical path building
  • Time management
  • Workshops
  • Business coaching
  • Recruitment


Simon Lacey

Founder of Idea To Shelf

Whether you’re looking for strategic insight to launch or help to scale, getting your idea onto shelves is what we do.
Let’s talk about what we can do for you.

get in touch