121 workshops

New for 2021. Take a look at these personalised 1:2:1 courses, designed to equip you with all you need… We’ll go at your pace and either in-person, on the phone or via Zoom, Microsoft Teams or Skype. Each course: £279+VAT per session.

Commercial Workshop for Start-Ups (2 hours)


  • Building your trade strategy, choosing the right trade channel to launch into
  • Considering retail price, VAT, getting proof of concept, building understanding likely payment terms, budgeting, cashflow, tax incentives
  • Understanding a buyer’s mindset, knowing how and when to approach buyers, range review timings
  • What to include in a brand introduction, standing out from the crowd, getting traction

Selecting & Negotiating with a Supplier (2 hours)


  • how to approach & select the right supplier for you
  • Key factors to consider when negotiating your contract
  • Supplier’s mindset
  • Key Considerations: Scalability, minimum order quantities, cashflow, storage, pricing, certification, palletisation, currency issues
  • How to build your own forecast.

Pricing & Trade Marketing (2 hour)


  • Building a defendable pricing policy, accounting for buyer’s likely margins and customer, pricing with third parties, export pricing
  • Trade marketing options – how to spend your finances
  • Creating a Commercial Proposal for each key trade channel
  • Learn how to prepare for, structure and win a negotiation
  • How to implement a cost price increase
  • Discuss the differences between each key trade channel including the high street, grocers, wholesalers, web operators and export customers.

Building A Powerful Trade Pitch (2 hours)

This needs shortening a step by step guide of how to build your own powerful trade pitch, using real examples and learning how to make it interactive and engaging.

  • Content : what to include and what not to.
  • Top tips on how to make an clear, effective pitch that is visually impactful
  • Understanding customer needs and creating retailer value proposition
  • How to powerfully engage and what questions you should ask
  • How to prepare for and achieve the result you are looking for on pitch-day.
  • How to create a clear structure that is right for your pitch and to ensure that each slide links to previous
  • How to ensure content is relevant and helps you to achieve your objective.



  • Defining the Objectives of the business plan
  • Preparing your investment deck and what to include and what not to
  • Creating the right structure for your pitch deck
  • Presenting (& Understanding) Financials – which commercials you should focus on
  • Importance of evidencing ‘traction’ and ‘consumer engagement’ in your business plan.
  • Consideration of how and what you’d spend your investment on
  • What questions are likely to come up & how to respond.