Who We’ve Helped

Who we’ve helped…

Idea To Shelf have helped a diverse range of small to medium sized FMCG companies to date. We have experience working across all sectors whether chilled, ambient, frozen or in non-food. In each sector launching a brand will differ in terms of route to market, marketing requirements and interface with customers. We ensure that before taking on any projects or new clients that there is no conflict of interest and will always be transparent and open.

Here’s a few examples of some of the brands we’ve helped along the way.

Lily’s Kitchen

Rated by Mintel as the No.1 most innovative brand in its category in 2011, Lily’s Kitchen has developed an award winning range of high quality, natural, organic and vet-approved petfoods which are winning over new dog and cat lovers. The UK’s most ethical petfood brand is amongst the fastest growing brands. Put simply, Lily’s Kitchen is the food your pets would shop for. Recent Innovation includes the World’s First ever Breakfast Cereal for Dogs as well as  “Crunchy Nibbles for Cats” –  the first complimentary cat dry product made with real meat.
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G’NOSH

The first ever branded range of Gourmet Chilled Dips. Now available, G’NOSH is set to revolutionize the UK dipping market with the launch of 5 innovative new flavours, mixing premium, natural and adventurous ingredients to create a taste explosion. They simply taste so great they beg to be shared, creating value by promoting new usage occasions.
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Orbana

Orbana Healthy Energy an energy drink delivering high performance without stimulants, packed full of vitamins, minerals, amino acids and electrolytes.
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NOSH

NOSH (Natural, Organic Safe and Healthy) creates health and well being. Launched by Geeta Sidhu Robb, NOSH has a unique range of products designed to cleanse and balance your digestive system, to press the restart button and get your body in synch.
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Gino

Gino is Gelato Italiano Naturale Originale (GINO). Quite simply the best tasting Gelato you’ll ever taste, produced at its flagship store in Adelaide Street near Charing Cross. Gino strives to achieve gelato excellence and taste bud heaven.
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on the menu

On the Menu has developed a range of frozen meal solutions targeted at the Free From Sector – a hugely untapped & fast growing sector. Already listed in the Coop and Budgens amongst others, all of the brand’s recipes are nutritionally balanced, portion controlled and contain low salt & are uniquely packaged.
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Products we’ve helped to bring to market….

Lily’s Kitchen
Raw Fruity
G’NOSH
BCcA World first for Dogs! Lily’s Kitchen introduces a complete baked food for dogs – the ultimate nutritional start to the day for happy hounds.Toasted nuggets of deliciousness made with lots of fresh turkey meat & chicken liver as well as probiotic yogurt, berries & oats too.
A World first for Dogs! Lily's Kitchen introduces a complete baked food for dogs - the ultimate nutritional start to the day for happy hounds. Toasted nuggets of deliciousness made with lots of fresh turkey meat & chicken liver as well as probiotic yogurt, berries & oats tooThe Worlds first Raw Juice made using breakthrough HPP technology. Unlike almost all juices or smoothies it is not heat treated, thus ensuring maximum nutrition with 30 days shelf life at launch. Well being, well bottled.
A World first for Dogs! Lily's Kitchen introduces a complete baked food for dogs - the ultimate nutritional start to the day for happy hounds. Toasted nuggets of deliciousness made with lots of fresh turkey meat & chicken liver as well as probiotic yogurt, berries & oats tooSimply the best tasting dips you’ll ever taste. NZ Founder Charlotte Knight has created a mouthwatering range of great tasting dips without the fuss.Perfect for sharing outdoors or on the go.