The path to launching a successful new food or drink brand is intrepid
Any entrepreneur wishing to take it will need courage, determination, self-belief and be a good navigator. There are huge hurdles to overcome at every corner and the stark reality is that over half of all consumer brand launches will fail in the first year*. However, for those that succeed there are potentially rich rewards and a chance to create retail history. Think Innocent, think Green & Blacks, think Gu.
What we do…
Idea To Shelf Limited specializes in helping entrepreneurial businesses with great ideas grow. With focus on, but not exclusively, the food and drink industry, we use our experience to help best position your business for success, taking on and winning in markets often dominated by multinational giants.
We specialize in actively opening the doors for new distribution through building powerfully effective trade presentations, creating Joint Business Plans with retailers that drive maximum return for your business and professionally negotiating with the trade. On a strategic level, we offer tailored support at every step of the journey, from objective thinking to researching a market and from approaching a supplier to market implementation, whatever it takes.
Whether you are a fast growing company with limited resource or a budding entrepreneur looking for help & assistance, we remain flexible, willing and able to help and can design a roadmap that suits your requirements. We can take as much or as little responsibility as you’d like us to have, whilst always respecting the need to communicate and the importance that you retain control.
Plus, if you are a branded business, you can also tap into Idea To Shelf’s wider network of brand designers, marketeers, copywriters or project managers.
Confidentiality completely assured.