What we do

The path to launching a successful new food or drink brand is intrepid. Any entrepreneur wishing to take it will need courage, determination and self-belief. There are huge hurdles to overcome and the stark reality is that over half of all consumer brand launches will fail in the first year. However, for those that succeed there are potentially rich rewards and a chance to create retail history. Think Innocent, think Green & Blacks, think Gu.

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Who we’ve helped

Idea To Shelf have helped a diverse range of small to medium sized FMCG companies to date. We have experience working across all sectors whether chilled, ambient, frozen or in non-food. In each sector launching a brand will differ in terms of route to market, marketing requirements and interface with customers. We ensure that before taking on any projects or new clients that there is no conflict of interest and will always be transparent and open.

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Meet Simon

Simon has spent 16 successful years building a wealth of knowledge and experience across a succession of successful Sales and Marketing roles in the food and drink industry in the UK. Having started as a Graduate with Carlsberg, Simon went onto develop his career at FMCG blue-chips such as United Biscuits and Colgate Palmolive before spending three years each at two premium, smaller and entrepreneurial businesses, which developed his thirst for small business and bringing innovation to market.

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